An online marketing plan is a must! To succeed you need to have a structured plan and work through it, knowing exactly what needs to be done. Below is a simple online marketing plan you can put in place for your business.
Identify your ideal customers and what keywords they search with
Personal branding — gaining trust in the online marketplace
Website layout and search engine optimisation
Start the 4-point online domination (Using local business results, natural search results, Google Adwords, content results)
Getting ranked in the local business results
Getting in all the online business directories
Using all of the “local sites” to get tonnes of links = high natural search results
Simple article marketing
Blog on your site = using “long-tail” keywords and pushing the site up in all of your keywords
Internet video (putting it on your site, distributing videos on video sites)
Internet Audio (putting it on your site, spreading audios on audio/podcast sites)
Online Press Releases
Google Adwords (using targeted “local” keywords and geo-targeting “generic” keywords)
Testing, tracking and optimising (how much traffic is getting to the site, how many new customers are being converted from that traffic, how keywords ranked, what has been done to cause the changes)
Social Media, Social Networking
Using local discussion forums
Using classified ad sites like Craigslist
Setting up an autoresponder and building an email list for your business (get the power of “Customers and Cash on Demand!”)
Before Putting Your Online Marketing Plan in Place
Before you begin putting your new online marketing plan in place, you should analyse what exactly you have done to date regarding your website and online marketing and therefore what is most pressing. You cannot achieve everything at once, so by being thorough about it, you can effectively spot where best to begin. Evaluate your current status so you get a clear, up-to-date picture of where you are starting from, where you want to go and what must be done to get there.
Analyse Your Overall Online Marketing Plan
Ask yourself the following questions about your current online marketing:
How do you market your company?
How do you promote your web presence already?
Do you use Google Adwords?
How much do you spend on those ads? Are they working?
How many unique visitors does your site get per month?
What type of training does your sales team undergo?
Why do you want to put an online marketing plan in place?
What is the value of your average sale?
Are you capable of exponential growth?
What percentage of your revenues comes from leads generated by the Internet?
How many sales/leads do you get per month from your website?
What traffic techniques do you currently use to drive traffic to your site?
How much are you currently spending each month to get that traffic?
What is the average revenue per sale?
What is the average profit per sale?
On average, how often does a customer buy from you?
Approximately how many current customers do you have?
Approximately how many customers have ever bought from you?
Do you periodically touch base with them? If so how often? How?
At the end of these questions, you should have a good report card on the overall health of your Internet marketing plan as it now is for your business. The answers to the above questions will let you know if it is working or not. It also starts to uncover some of the potentials for growth that your business has!
Analyse Your Online Marketing Plan for Each Line
For each particular service or product you offer, ask the question:
Do you target Local Business Results on Google?
Are you registered with the online local business directories?
Do you use search engine optimisation to show up for the natural search results?
Do you use article marketing?
Do you have a blog? If so, how often do you post?
Do you have videos on your site?
Do you use videos on YouTube and other locations to promote your site?
Do you use online press releases?
Do you use Google Adwords?
Do you test and track your main web pages?
Do you use online Classified Ad Sites?
Do you use online Local Forums?
Do you use Audio Marketing on your site and also syndicate the audio on other favourite sites?
Do you use email list building on your website?
All of the above methods should be in place to effectively market your business through your site. In fact, most of these each and while you may send them back to the same location, your Google Adwords campaign, landing pages, classified ad site, local forums, email lists, videos, audios, articles, and blogs should be tailored to each market.