While it sounds rather ominous, online local domination is exactly what you want for your business in order to be a huge success. Online local domination means that you are the #1 authority online for your local market. You get that distinction by taking your business from hard-to-find online to literally being everywhere online. You will be in the top 10 of the local search, natural search and Google Adwords campaigns. Your content will show up in top results and you will have more consumer reviews than any other local business in your market.
Once your business is consistently the most popular one found in any type of online search, and you are absolutely everywhere your local clients look, potential new clients quickly come to recognise that you are the authority in your field. They will want to do business with you because they will recognise you as the best. And who doesn’t want to do business with the best?
Online local domination is simply being the most readily found business of its type in a given local area. If your business is consistently at the top of local search results, normal search results and geo-targeted generic results, you have achieved online local domination. If your business is at the top of normal search results not including an indicator of an area, it is even better.
You can make yourself the master of local results by understanding how searches work. You need to understand the different keywords that are used as individuals search for businesses of your type. This will help you to employ different online marketing techniques to help you effectively get to the top of the search engine results, exactly where you want to be.
Page 1 results are what you need and ultimately what matter most because 98% of people searching choose from those page 1 results, no matter what search engine they use. In fact, you want to be in the top 3 results for your keywords in order to get potential clients to your site. If you are not in those results, you are losing out on a lot of business. Professional online marketers can get most businesses to #1 in the search results for local keywords in Google within one week because most local keywords have very little competition and are therefore ripe for someone with knowledge to come around.
Where to Start
If you are looking for the overall job of setting an effective online marketing plan in place for your business, it seems rather daunting. However, if you look more closely at the list of online marketing tasks there are many things that will make a difference to your strategy and they are just one-time tasks. Start with them. Make sure you keep track of when
they are completed to ensure you haven’t missed something very important.
The one-time tasks that you must begin include:
- Find your ideal customers
- Do detailed keyword research
- Do onsite Search Engine Optimisation updates
- Add a lead capture system to the website
- Do personal branding changes
Set yourself a deadline for the completion of these tasks. While these things are essential to increasing your online presence, if you just do them alone it will take a long time to rise through the search results, if at all. These tasks are the foundation of your marketing plan. Without them, many of your other strategies will fail, so they are very important to do and to do well. However, don’t simply do these and then stop.
Doing Detailed Keyword Research
Hand-in-hand with the whole process of identifying your ideal customer is doing detailed keyword research. Even if you know who your ideal clients are but have no idea how to lead them to your site, you will not be successful in converting them to actual clients. This is typically a one-time task done at the beginning of your online marketing campaign and can be delegated to a keyword research specialist for extremely effective results.