5 Tips for Local Search Marketing

For small business success, one of the best strategies is local search marketing, business people have discovered. Local search marketing encompasses a variety of different approaches. Learn about some of the most important ways to be successful in local search marketing, so you can enjoy an increase in your bottom line.


Ensure that you have content on the web that is local. That means that if you blog about your industry or create text for your website, social media or anywhere online, it needs to not be too general. You must use city, region or state qualifiers with keywords in your online content.

Website Address

Make sure that you have a local domain address. Incorporate your city name or state name in your domain address for increased presence and recognition as a local business.

Social Networking

Social networking is one of the best things to happen to online marketing. It is easy and very cost-effective. Much social media marketing is completely free. Social networking allows you to target a geographic area in order to get the best possible results for your local search marketing.


Make sure that your business is listed in as many local directories and other local websites as possible in order to create valuable geographically relevant backlinks to your site.

Geotargeted Searches

By making sure that your business is included in the local results of the major search engines like Yahoo and Google will ensure that you pick up a variety of new clients who are looking for your type of business but do not know your business name.

By putting these local search marketing tips to work for you, you will give your business a significant boost.

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