Start the 4-point online domination process today in order to achieve online local domination. You can be everywhere you want to be online by using:
Local business results (Google Places)
Natural search results
Google Adwords results
Local Search Results — Google Places
One of the components of online domination is being prominent among the local business results in Google Places. These are the map listings that are at the top of natural search results when you search a keyword in Google, Yahoo! and MSN/Bing. You must take the initiative to get listed there. Make sure your business comes up for a variety of keyword phrases, as well as for variations on your business name. Even a business that doesn’t have a website can get listed in Google Places, post articles, videos, and other information, and start to gain ground there. Many business owners are surprised to see that their business is actually already featured in Google Places — and is just waiting for them to claim the listing.
Google Places is an important tool for businesses to know and understand so they can use it successfully to market and grow their business online. Google Places can help businesses rank higher in organic search results, but maybe more importantly, Google Places can help a business rank higher in local search results.
Google ranks places on 3 relevance factors:
Relevance: If someone searches for a dry cleaner inHouston, then only dry cleaners will show up vs. other types of businesses in the area.
Prominence: How well known is the business? Google uses resources throughout the web and provides search results based on how well known that business is.
Distance: Google will provide search results based on the general location entered by a searcher or based on the distance between a searcher’s and local business’ location.
You can also use Google Tags, a flat fee program that helps a business stand out from its competition. For $25/month, you can have a little yellow marker added to Google Maps for your business, and Google.com will also highlight your business in local search results.
Google Hotpot was created by Google to provide users with more relevant and targeted search results based on a user’s likes and dislikes, in addition to the user’s friends’ likes and dislikes. This means that you should get in the habit of asking happy customers to review your business online because positive reviews can really boost your Places
The key to making the most of a Google Places listing is to complete the business profile completely, accurately, and consistently. Customer reviews are a vital part of creating a complete profile — but be sure to get these reviews in a way that’s sanctioned by Google.
Natural Search Results
The natural search results are those organic results that are generated by search engine searches and are listed directly below the sponsored ads and the local search results. In addition to your actual website, other things can appear in the natural search results. For this reason, you need to pay attention to the use of keywords in the following, because they are all commonly found ranked in natural search results:
Social networking profiles
Social bookmarking profiles
Sponsored results or Pay-Per-Click results are instant exposure for your business. They appear at the very top of results, as well as to the right of results. A carefully written ad can give great results in converting site visitors to customers. Be sure to make a budget for PPC ads and stick to it, because it can get out of hand. It is the fastest way to get traffic to your site and is very valuable to online marketing strategies.
Online domination comes when your content is in the top results of a search for your keywords. For example, if someone searches for a given keyword that you have used in your online marketing strategy and amongst the top 5 results they get are your business website ranked number 1, one of your videos ranked number 4 and one of your press
releases ranked number 5, chances are that searcher will recognise you as the online authority. This means the potential client is very likely to choose your business over another to meet its needs.
Getting this type of result is easy to do because Google loves content from Web 2.0 applications, like online articles, press releases and videos. If your content is out there and is presented in an SEO format, you will find that getting multiple places at the top of a search is the norm.
With the use of the 4-point online domination model, you will be able to get the outstanding results you are looking for.